October is Breast Cancer Awareness Month. Despite significant progress in screening, prevention and treatment, an estimated 1 in 8 women will develop breast cancer during their lifetime and 1 in 36 will die from it 1.
While most Canadians would likely tell you they know what “breast cancer” is, there remains a critical knowledge gap when it comes to its many variations, staging and available treatment options, as well as the importance of screening, early detection and risk of recurrence.
Education is vital to filling this gap. By empowering people with actionable knowledge about the disease, Canadians can have more meaningful conversations with their healthcare providers to facilitate early diagnosis and shared decision making.
The Ripple Effect of Early Screening
Early detection has a ripple effect that results in better diagnoses, more targeted and less intensive treatments, and, ultimately, improved overall survival rates and quality of life.
In addition to diagnosing early-stage breast cancer, screening provides an opportunity for patients to better understand their individual risk of recurrence. For the 1 in 3 women who will face a recurrence after 5 years2, this early knowledge is critical– it allows them and their healthcare teams to explore proactive options for minimizing that risk and managing their care effectively over time.
What’s more, early intervention and prevention strategies – such as provincial screening programs and emerging treatment options that can treat diseases earlier – help support system-wide economic benefits. For instance, the average annual health care cost per patient of treating early BC (stage I-III) cases in Canada has been estimated to be more than 3 times lower compared to treating metastatic BC (stage IV) cases.3
Improved Outcomes Start with Education
Evidence has shown that the more informed a patient is, the better the expected health outcomes. Not only will a patient ask more and better questions, but they are more likely to adhere to their treatment plans and trust their healthcare providers.4
This leads to reduced hospitalizations and better management of chronic conditions, and promotes healthier behaviours, such as smoking cessation, healthy eating and physical exercise. In turn, there is a decreased burden on the healthcare system, lowering costs while improving overall quality of care.3
A Shared Responsibility
For more than 35 years, Novartis has been at the forefront of driving scientific advancements for people touched by breast cancer and improving clinical practice in collaboration with the cancer community.
We also recognize that treatment is just one piece of the puzzle.
We have a shared responsibility in partnering with patients, caregivers, advocates, researchers and physicians to raise awareness, educating and empowering patients to make informed decisions and improve health outcomes.
Through collaboration with the breast cancer community, we can raise awareness and provide clear, actionable information to not only treat breast cancer but to help Canadians thrive beyond it.
Erin Keith, Vice President, Oncology, Novartis Canada
References:
1Canadian Cancer Society. (2024). Breast cancer statistics. Canadian Cancer Society. https://cancer.ca/en/cancer-information/cancer-types/breast/statistics. Accessed September 2025.
2Marques, M., Gambaro, K., Basik, M., Saad, F., Hassan, S. N., Boudreau, D., Vincent, F., St-Hilaire, E., Mackay, H., Abdelsalam, M., Guillemette, S., Leite, R., Caron, M.-A., Patel, C., & Batist, G. (2024). Evaluation of recurrence rate in Canadian patients with Stage II/III HR+/HER2- early breast cancer in the real-world setting. Journal of Clinical Oncology, 42(16_suppl). https://doi.org/10.1200/jco.2024.42.16_suppl.e23303.
3Brezden-Masley C, Fathers KE, Coombes ME, Pourmirza B, Xue C, Jerzak KJ. A population-based comparison of treatment patterns, resource utilization, and costs by cancer stage for Ontario patients with hormone receptor-positive/HER2-negative breast cancer. Breast Cancer Res Treat. 2021 Jan;185(2):507-515. doi: 10.1007/s10549-020-05960-4. Epub 2020 Oct 16. PMID: 33064230; PMCID: PMC7867554.
4Alhassoon, B et al. The effectiveness of patient education in improving health outcomes. Journal of Population Therapeutics & Clinical Pharmacology. Vol.29No.04 (2022): JPTCP(2174-2179). www.jptcp.com/index.php/jptcp/article/view/5308/5162. Accessed September 2025.